The viral video you're sharing with friends may not be real, in fact it may be completely staged and part of an international advertising campaign.

Michael Krivicka, the co-founder of ThinkModo, speaks to CTV Edmonton's Viral Video Reporter Simon Ostler about his video called "crazy guy cuts off parking meter with saw!!!."

ThinkModo was hired by 20th Century Fox to create a viral video meant to drum up hits to promote Justin Timberlake’s new movie "In Time."

Krivicka discusses his viral marketing campaigns and even offers advice to those trying to make their video the next YouTube hit.