Travel Alberta defends $20K spent on trip by reality TV stars
In this photo provided by ABC, "Bachelorette" Ashley Hebert kisses J.P. Rosenbaum on the season finale of "The Bachelorette" in Fiji. (AP / ABC, Matt Klitscher)
Published Wednesday, August 29, 2012 6:57AM MDT
EDMONTON - Officials with Travel Alberta say the economic benefit will outweigh the cost of bringing reality TV stars to Edmonton last weekend.
The province and the Edmonton Economic Development Corp.dished out about $20,000 to bring in "Bachelorette" stars Ashley Hebert and J.P. Rosenbaum.
The couple took in the Edmonton Fringe Festival, visited the Art Gallery of Alberta and dined at local restaurants.
Richard Wong with Travel Alberta says it's an investment that should pay off in the long run.
Wong admits it's hard to measure the amount of economic return from such a visit.
But he says the exposure through social media alone is a huge boost.