Downtown businesses welcome the holiday and Christmas shoppers
The lights are on after the Downtown Holiday Light Up on Rice Howard Way.
The annual holiday event was moved from Churchill Square this year, something the Downtown Business Association (DBA) has said is to increase foot traffic for local businesses in the area that have been hurt over the last two years by the pandemic.
“So great to have those extra people around. People are excited. They come downtown. So this event is amazing,” said Elisa Zenari of Dalla Tavola Zenari. “We couldn't have asked for a better event.”
The city and the DBA received public backlash after the changes were announced in November, including the lack of a giant Christmas tree, which has been a Churchill staple in past years.
Those who attended said the changes didn’t dampen their Christmas spirit.
“It’s awesome,” one woman told CTV News Edmonton. “It’s a really great way to get the community together, get outside, see what’s outside in Edmonton when it’s cold out here. So a wonderful experience so far.”
“As Edmontonians, if we want to have an amazing downtown we all have to put in our effort to make it that way. It’s a group effort,” said another.
“There’s so much joy in exploring local businesses, local makers…just being together with friends and family. So that’s the kind of stuff we’re featuring here,” said Puneeta McBryan of the DBA.
The move is one of several initiatives the DBA is taking to try and support local downtown businesses.
The organization unveiled two alleyways earlier this week to try and attract more visitors to the core, with murals and improved lighting.
A Downtown Shop Local gift card promotion was also launched, with the first 800 gift cards bought online getting an extra $25 gift card from the DBA.
With files from CTV News Edmonton's Jessica Robb.
CTVNews.ca Top Stories
Tyre Nichols' brutal beating by police shown on video
Memphis authorities released video footage Friday showing Tyre Nichols being beaten by police officers who held the Black motorist down and repeatedly struck him with their fists, boots and batons as he screamed for his mother and pleaded, ''I'm just trying to go home.'

W5 EXCLUSIVE | Interviewing a narco hitman: my journey into Mexico's cartel heartland
W5 goes deep into the narco heartland to interview a commander with one of Mexico's most brutal cartels. W5's documentary 'Narco Avocados' airs Saturday at 7 pm on CTV.
OPINION | Selling a home? How to know if you qualify for a capital gains exemption
When selling a home, Canadians may be exempted from paying capital gains tax on a residential property -- if it's their principal residence. On CTVNews.ca, personal finance contributor Christopher Liew explains what's determined as a principal residence, and what properties are eligible for the exemption.
CRA head says it 'wouldn't be worth the effort' to review all ineligible pandemic payments
The head of the Canada Revenue Agency says it 'wouldn't be worth the effort' to fully review $15.5 billion in potentially ineligible pandemic wage benefit payments flagged by Canada's Auditor General.
Lifelong Toronto Maple Leafs fan fulfils dream of seeing first game, passes away next day
Mike Davy always dreamed of going to a Toronto Maple Leafs game, and once it finally happened, he passed away the night after.
'This is too much': B.C. mom records police handcuffing 12-year-old in hospital
A review has been launched after police officers were recorded restraining a handcuffed Indigenous child on the floor of a Vancouver hospital – an incident the Union of B.C. Indian Chiefs has denounced as "horrendous."
WHO decision on COVID-19 emergency won't affect Canada's response: Tam
The World Health Organization will announce Monday whether it thinks COVID-19 still represents a global health emergency but Canada's top doctor says regardless of what the international body decides, Canada's response to the coronavirus will not change.
Canadian university faculty getting older, more female compared to 50 years ago: StatCan
Canadian university professors are mostly older and increasingly more female compared to 50 years ago, a new report from Statistics Canada has found.
Canadian Hyundai vehicles unaffected by theft issue in the U.S., company says
Hyundai cars in Canada don't have the same anti-theft issue compared to those in the United States, a company spokesperson says, following reports that two American auto insurers are refusing to write policies for older models.