A mainstay in the Whyte Avenue shopping district is permanently closing its doors.

Earth's General Store will cease operations on Sunday after 33 years in business.

The store, located at 9605 - 82 Ave. is a hub for eco-conscious shoppers, offering bulk refilling, reusable containers and bags, organic foods, and fair trade products.

The shop will hold a celebration for customers from 1 to 5 p.m. on Sunday.

"We built a larger community than just the store. We're doing this celebration of life – I originally wanted to call it a wake, but then people said let's take it up a bit and then call it a celebration," owner and founder Michael Kalmanovitch said.