Edmontonians are sharing hope and feeding the city’s needy with a click of a button, as part of Hope Mission’s latest social media campaign.

The campaign asks ‘what does hope mean to you?’ and Edmontonians answer that question by uploading and sharing a photo of ‘hope’ at www.sharehopenow.ca.

The photo is placed within an image of the word ‘hope’ that is then sharable to various social networks.

Every time a new image is uploaded, a donor will provide a meal for Edmonton’s homeless community.

“People can share something that has them passionate, and we’re able to put a meal on the table,” said Devin Komarniski with Hope Mission.

The goal for #sharehope was to raise 1,000 meals for the holiday season, particularly the month of December, when Hope Mission serves 27,000 meals to Edmontonians alone.

“We have four traditional Christmas dinners each Monday in December,” Komarniski said.

The #sharehope campaign began on Wednesday and by 5 p.m. Friday, the goal of 1,000 donated meals was reached.

Now Komarniski says the campaign will continue beyond 1,000 meals as more donors are set to participate.

“We didn’t know if it would take a week, two weeks, all of November,” he said.

“We don’t want to close the door if people want to keep sharing what hope means to them. We are always looking for ways to engage Edmonton in the fight against homelessness and poverty.”

To celebrate the campaign’s 1,000 meals milestone, on Friday night, Edmontonians’ images of hope will be projected onto buildings in the downtown and southside areas of the city.

A series of photos will be projected onto buildings at the following locations on Friday:

  • 112 Street and Jasper Avenue at 5:45 p.m. to 6:45 p.m.
  • 87 Avenue and 114 Street at 7:15 p.m. to 8:15 p.m.
  • 84 Avenue and 109 Street at 8:30 p.m. to 9:30 p.m.
  • 107 Street and Jasper Avenue from 10:00 p.m. to 11:00 p.m.

The #sharehope campaign was created for Hope Mission by creative agency DDB Canada in paternship with Overhaul Media. The image projections were done in partnership with New Ad.

Komarniski said Wallish Greenhouse and a few anonymous donors are behind the first 1,000 meals donated.