Fillion, Trudeau show support for Sea Change Brewing Co. ALS initiative
An Edmonton brewery has launched a new beer to help raise money for Amyotrophic Lateral Sclerosis (ALS) and honour an advocate for the disease in the process.
Sea Change Brewing Co. started selling Adam’s Pale Ale on Thursday, pledging to donate a dollar from ever four-pack sold to the ALS Society of Alberta.
Adam Rombough was diagnosed with ALS in 2017 and spent the last months of his life fundraising money and promoting awareness for the disease. He died in May of 2018 at the age of 34.
Pete Nguyen, a partner with Sea Change Brewing Co., said Adam’s love of beer helped inspire the idea.
“Adam was just a huge beer fan," he told CTV News Edmonton. "That’s kind of how it sparked it. It was sort of a long shot just thinking what can we do together, and June was coming up fast so we thought we’d make a beer and push it as hard as we can, and it’s been a major success.”
The beer, featuring Adam’s smiling face on the can, is already selling quickly and not expected to last long. It is currently sold out at the Edmonton Sea Change Brewing Co. taproom but is still available at various liquor stores across Alberta.
“I’m imagining in the next little bit here, it’s going to be gone,” Nguyen said.
The brewery is also selling jersey style beer koozies and t-shirts with all of the money raised going the ALS Society of Alberta.
CELEBRITY SUPPORT
Adam’s Pale Ale garnered a lot of support from Edmontonians, politicians and celebrities using the hashtag #OneOnAdam.
Rains Maida, the lead singer of Our Lady Peace, Adam’s favourite band and the first concert he attended, tweeted his support for the initiative.
Prime Minister Justin Trudeau also sent a message of support, thanking the organizers and saying that Adam’s “fight with the disease and kindness towards others serves as an inspiration to our nation.”
Edmonton born actor Nathan Fillion also expressed his support via Instagram.
And Mayor Don Iveson is "enjoying a cold one" Friday afternoon to support ALS Society of Alberta.
Nguyen explained what the support meant to the staff and organizers.
“It’s an amazing feeling, just our team here alone, it kind of brought us together under a common goal other than just making and selling beer. So at the end of the day, we’re just a brewery but we’re using it as a way to try and make a difference at a local level.”
People can make a donation to the cause at www.alsab.ca/seachange, where they can also find a list of liquor stores stocking the beer.
June is ALS awareness month.
CTVNews.ca Top Stories
BREAKING Health Canada to change sperm donor screening rules for men who have sex with men
Health Canada will change its longstanding policy restricting gay and bisexual men from donating to sperm banks in Canada, CTV News has learned. The federal health agency has adopted a revised directive removing the ban on gay, bisexual and other men who have sex with men, effective May 8.
American millionaire Jonathan Lehrer denied bail after being charged with killing Canadian couple
American millionaire Jonathan Lehrer, one of two men charged in the killings of a Canadian couple in Dominica, has been denied bail.
LeBlanc says he plans to run in next election, under Trudeau's leadership
Cabinet minister Dominic LeBlanc says he plans to run in the next election as a candidate under Prime Minister Justin Trudeau's leadership, amid questions about his rumoured interest in succeeding his longtime friend for the top job.
Security Council plans to vote on UN membership for Palestine
The UN Security Council is set to vote Thursday on a resolution that would allow the state of Palestine to join the United Nations as a full member, a step the United States opposes and will veto if necessary.
Grandparent scam suspects had ties to Italian organized crime, police allege
A group of suspects that allegedly defrauded seniors across Ontario and other parts of Canada using a so-called emergency grandparent scam appear to have ties to 'Italian traditional organized crime,' according to an investigator involved in the OPP-led probe.
Sports columnist apologizes for 'oafish' comments directed at Caitlin Clark. The controversy isn’t over
A male columnist has apologized for a cringeworthy moment during former University of Iowa superstar and college basketball’s highest scorer Caitlin Clark’s first news conference as an Indiana Fever player.
Cat found on Toronto Pearson airport runway 3 days after going missing
Kevin the cat has been reunited with his family after enduring a harrowing three-day ordeal while lost at Toronto Pearson International Airport earlier this week.
Trend Line Anger, pessimism towards federal government reach six-year high: Nanos survey
Most Canadians in March reported feeling angry or pessimistic towards the federal government than at any point in the last six years, according to a survey by Nanos Research.
B.C.'s short-term rental regulations include $10K daily penalties for Airbnb, other platforms
Short-term rental platforms that violate B.C.'s pending regulations can face administrative penalties of up to $10,000 per day, officials announced Thursday.