Fillion, Trudeau show support for Sea Change Brewing Co. ALS initiative
An Edmonton brewery has launched a new beer to help raise money for Amyotrophic Lateral Sclerosis (ALS) and honour an advocate for the disease in the process.
Sea Change Brewing Co. started selling Adam’s Pale Ale on Thursday, pledging to donate a dollar from ever four-pack sold to the ALS Society of Alberta.
Adam Rombough was diagnosed with ALS in 2017 and spent the last months of his life fundraising money and promoting awareness for the disease. He died in May of 2018 at the age of 34.
Pete Nguyen, a partner with Sea Change Brewing Co., said Adam’s love of beer helped inspire the idea.
“Adam was just a huge beer fan," he told CTV News Edmonton. "That’s kind of how it sparked it. It was sort of a long shot just thinking what can we do together, and June was coming up fast so we thought we’d make a beer and push it as hard as we can, and it’s been a major success.”
The beer, featuring Adam’s smiling face on the can, is already selling quickly and not expected to last long. It is currently sold out at the Edmonton Sea Change Brewing Co. taproom but is still available at various liquor stores across Alberta.
“I’m imagining in the next little bit here, it’s going to be gone,” Nguyen said.
The brewery is also selling jersey style beer koozies and t-shirts with all of the money raised going the ALS Society of Alberta.
CELEBRITY SUPPORT
Adam’s Pale Ale garnered a lot of support from Edmontonians, politicians and celebrities using the hashtag #OneOnAdam.
Rains Maida, the lead singer of Our Lady Peace, Adam’s favourite band and the first concert he attended, tweeted his support for the initiative.
Prime Minister Justin Trudeau also sent a message of support, thanking the organizers and saying that Adam’s “fight with the disease and kindness towards others serves as an inspiration to our nation.”
Edmonton born actor Nathan Fillion also expressed his support via Instagram.
And Mayor Don Iveson is "enjoying a cold one" Friday afternoon to support ALS Society of Alberta.
Nguyen explained what the support meant to the staff and organizers.
“It’s an amazing feeling, just our team here alone, it kind of brought us together under a common goal other than just making and selling beer. So at the end of the day, we’re just a brewery but we’re using it as a way to try and make a difference at a local level.”
People can make a donation to the cause at www.alsab.ca/seachange, where they can also find a list of liquor stores stocking the beer.
June is ALS awareness month.
CTVNews.ca Top Stories
Cargo ship had engine maintenance in port before Baltimore bridge collapse, officials say
The cargo ship that lost power and crashed into a bridge in Baltimore underwent 'routine engine maintenance' in port beforehand, the U.S. Coast Guard said Wednesday.
A Nigerian woman reviewed some tomato puree online. Now she faces jail
A Nigerian woman who wrote an online review of a can of tomato puree is facing imprisonment after its manufacturer accused her of making a “malicious allegation” that damaged its business.
Far North police 'dispatch' polar bear stalking schoolyard
Police and local hunters in an Ontario Far North First Nation community have “dispatched” a polar that was showing abnormal behaviour and treating the area as a hunting ground.
Donald Trump assails judge and his daughter after gag order in N.Y. hush-money criminal case
Donald Trump lashed out Wednesday at the New York judge who put him under a gag order that bars him from commenting publicly about witnesses, prosecutors, court staff and jurors in his upcoming hush-money criminal trial.
Families shocked after Niagara Falls hotel cancels bookings made year in advance of solar eclipse
After having the foresight to book their Niagara Falls hotel rooms more than a year in advance, several families planning to take in the solar eclipse next month were shocked to find out their reservations had been cancelled.
B.C. rescuers face 'high likelihood' of failure to reunite orphaned orca with pod
The race to reunite an orphaned orca calf that’s stuck in a shallow lagoon with a neighbouring pod has entered its fifth day, and a marine scientist says the clock is ticking.
Video shows police interrupting auto theft in progress outside Toronto home
New video footage obtained by CP24 shows the attempted theft of a vehicle in a North York driveway earlier this month that was ultimately interrupted by police.
Majority of Canadians believe in life after death: Angus Reid survey
A new survey from the Angus Reid Institute has found that a majority of Canadians believe in some form of life after death, a proportion that has held steady for decades.
MyPillow, owned by U.S. election denier Mike Lindell, formally evicted from Minnesota warehouse
A court ordered the eviction Wednesday of MyPillow from a suburban Minneapolis warehouse that it formerly used.