An advertisement promoting Alberta is getting a lot of attention; but the location of that advertisement may come as a surprise to many.

A Travel Alberta placard at the Honda Centre in Anaheim is getting a lot of play; after a high-profile hit during a hockey game between the Anaheim Ducks and the Chicago Blackhawks earlier this week. On YouTube alone, there have been more than 300,000 hits on the replay video showing James Wisniewski's powerful hit on Brent Seabrook.

Don Boynton, a spokesperson for Travel Alberta, said the advertisement is part of a two-year promotional campaign worth more than $500,000.

"California is one of our key markets for tourism in Alberta," Boynton explained. According to Boynton, the latest statistics from 2008 show close to 100,000 Californians visited Alberta and spent approximately $67 million during their stay.

In addition to exposure to the 1.8 million people who attend the Honda Centre every year, the contract also gives Travel Alberta a prominent spot on the website for the Anaheim Ducks.

The goal is to make Americans who live in the wealthy part of the state more aware of tourism opportunities in Alberta.

Alberta residents approached by CTV are surprised to hear about the travel campaign's focus on the Anaheim area.

"My experience is most people from the west side of the U.S. are already familiar with Alberta and especially Banff," said Darren Hunter, visiting Edmonton from Calgary. "So six figures to me sounds extremely excessive."

"People know about Alberta," said Justin Connell. "You don't have to promote it on the boards in a hockey rink some place and spend hundreds of thousands of dollars to do that."

But the idea is scoring more favourable with others.

"People will travel to California. They'll see that sign and people from California who travel everywhere will see the sign so there you go," said Ron Horst.

Travel Alberta receives 4 per cent of revenue generated from the hotel tax in this province. The organization says the deal with the Honda Centre was paid for from that money.

With files from CTV's Bill Fortier.