Family and friends of the victim of a weekend highway collision have identified the man as a prominent Edmonton lawyer.

Sid Tarrabain died Sunday after the Jeep he was driving on Highway 28 near Township Road 554 collided head-on with a truck hauling a trailer.

Tarrabain died on scene, and the two occupants of the truck were taken to an Edmonton-area hospital.

CTV News spoke to members of the grieving family late Sunday, and Tarrabain's brother-in-law said his death is a loss for not only the family, but the community.

"He was very well respected throughout the legal community and throughout the City of Edmonton," Sine Chadi said of his brother-in-law.

"It's an enormous loss for Edmonton, and it's an enormous loss for our family."

"He had one of the largest criminal defence firms in the city, and represented thousands of clients," Colleague Brian Beresh said. "This will [have] a major impact."

Tarrabain's presence in the community stretched beyond law, he owned several pieces of real estate in Edmonton, including the historic Jasper Block on 105 Street and Jasper Avenue – and preserved the historic building's façade throughout ongoing redevelopment.

Tarrabain was also instrumental in funding a state-of-the-art Islamic school which opened its doors in 2004.

The school will also be the site of his memorial service.

Sid Tarrabain was born and grew up in Lac La Biche, and family members told CTV News he was driving back from his hometown when the crash occurred.

The loss has already spread to hundreds of people; family members said about 250 people have already visited the family home to offer their sympathies.

"His life impacted a lot of people in this city," Sine Chadi said Monday. "[He's impacted] everything from business, to the legal profession, to philanthropy."

He was honoured as a member of the Queen's Counsel in 2002, and practiced criminal, appellate and personal injury law.

Tarrabain leaves behind three daughters, and his wife.

A public memorial service will be held Tuesday at 11 a.m. at the Edmonton Islamic Academy (14525 127 Street), the family expects up to 1500 people to attend.

Sid Tarrabain will be buried in Lac La Biche Tuesday.

With files from Jessica Earle