City hopes $5M investment will help pull Edmonton's downtown out of pandemic lull
The City of Edmonton is launching a two-year strategy meant to re-energize its downtown core as it prepares to emerge from the COVID-19 pandemic.
The city says its new downtown vibrancy strategy will use $5 million to support businesses, visitors, employees and residents of downtown.
"We know that COVID has hit our downtown in a way that's more pronounced than in other parts of the city," deputy city manager of the urban planning and economy department Stephanie McCabe told CTV News Edmonton on Wednesday.
"We also know the importance of downtown from an economic, cultural, and social perspective to Edmonton as a whole," she added.
According to a city report, "downtown has been negatively and disproportionately impacted by COVID-19."
That report states that as many as 60,000 office workers are now working from home, and roughly 35,000 post-secondary students have moved to online learning.
'ACTIVATING DOWNTOWN'
"We know that not a lot of people have been visiting downtown, that there haven't been a lot of festivals in the last 15 months," said McCabe, "and so the idea is to welcome Edmonton back to downtown."
According to McCabe, the $5 million will be used for "activating downtown."
She said the city is encouraging a number of festivals to come back to the area in the hopes that more people will decide to come back to enjoy the city's core, "especially through the summer."
"The $5 million is really meant to leverage other dollars," said McCabe. "We know that there's private investment going into downtown as well as other levels of government investing in our downtown."
McCabe said the money could also be used to expand the downtown four-season patio experience, expand public spaces, support return-to-work strategies as well as reopening strategies.
"We're going to look at ways to encourage retailers to stay in the downtown," she said. "We're going to do a promotion campaign about downtown and how important our downtown is for the City of Edmonton."
Other examples of uses for the money include the enhancement of safety in the area, and improving the appearance of vacant lots.
'IT'S A LOT OF RELIEF'
The city is working with partner organizations like Explore Edmonton and the Downtown Business Association (DBA) to help determine the best way to activate downtown using the $5 million.
"It's a lot of relief," DBA executive director Puneeta McBryan told CTV News Edmonton. "This is an uphill battle right now, revitalizing downtown."
"This is the city showing up in a big way for downtown," she added, "putting a plan in place, bringing together all of the different partners that have a role to play in downtown vibrancy."
McBryan said, while the funding for the vibrancy strategy is appreciated, she still worries about the long-term impact COVID-19 will have on Edmonton's downtown.
"We won't really know what happens to office vacancy rates and retail vacancy rates and all that kind of stuff until the dust settles," she said. "Once the rent subsidies and the wage subsidies end, once we really get a sense of how many people are working remotely on a more permanent basis.
"2022 will be a much more realistic look at what the future of downtown Edmonton looks like."
McBryan pointed out that the DBA's $1 million annual budget is typically put toward the same type of work described in the city's vibrancy strategy.
"And then there's of course all the private sector support," she said. "A lot of our large employers downtown are very keen to also play a part in this.
"I think there are other partners who have a very vested interest in the success of downtown Edmonton."
'IT'S REALLY IMPORTANT'
The DBA executive director echoed the city's sentiment that attracting people back to the downtown core will be key to rebooting the area.
"I don't know that enough Edmontonians realize how major a role downtown plays in funding services and the operation of the entire city," said McBryan.
According to McBryan, the area of the DBA makes up eight per cent of the city's entire tax base, while accounting for less than one-half per cent of the geographic area.
"That $5 million investment to retain the prosperity and retain that assessed property value, so that we can still keep contributing the taxes that we do as a downtown," she said, "it's really important."
The city had previously budgeted $271 million for a long list of projects meant to improve its downtown. Funding for the downtown vibrancy strategy will draw from that budget.
"It's going to make a really big difference in the short-term," said McBryan.
CTVNews.ca Top Stories
Indian envoy warns of 'big red line,' days after charges laid in Nijjar case
India's envoy to Canada insists relations between the two countries are positive overall, despite what he describes as 'a lot of noise.'
Stormy Daniels describes meeting Trump during occasionally graphic testimony in hush money trial
With Donald Trump sitting just feet away, Stormy Daniels testified Tuesday at the former president's hush money trial about a sexual encounter the porn actor says they had in 2006 that resulted in her being paid to keep silent during the presidential race 10 years later.
U.S. paused bomb shipment to Israel to signal concerns over Rafah invasion, official says
The U.S. paused a shipment of bombs to Israel last week over concerns that Israel was approaching a decision on launching a full-scale assault on the southern Gaza city of Rafah against the wishes of the U.S.
Former homicide detective explains how police will investigate shooting outside Drake's Bridle Path mansion
Footage from dozens of security cameras in the area of Drake’s Bridle Path mansion could be the key to identifying the suspect responsible for shooting and seriously injuring a security guard outside the rapper’s sprawling home early Tuesday morning, a former Toronto homicide detective says.
Northern Ont. woman makes 'eggstraordinary' find
A chicken farmer near Mattawa made an 'eggstraordinary' find Friday morning when she discovered one of her hens laid an egg close to three times the size of an average large chicken egg.
Susan Buckner, who played spirited cheerleader Patty Simcox in 'Grease,' dead at 72
Susan Buckner, best known for playing peppy Rydell High School cheerleader Patty Simcox in the 1978 classic movie musical 'Grease,' has died. She was 72.
Jeremy Skibicki has 'uphill battle' to prove he's not criminally responsible in Winnipeg killings: legal analysts
Accused killer Jeremy Skibicki could have a challenging time convincing a judge that he is not criminally responsible for the deaths of four Indigenous women, a legal analyst says.
Bye-bye bag fee: Calgary repeals single-use bylaw
A Calgary bylaw requiring businesses to charge a minimum bag fee and only provide single-use items when requested has officially been tossed.
Alcohol believed to be a factor in boating incident after 2 men die: N.S. RCMP
Two Nova Scotia men are dead after a boat they were travelling in sank in the Annapolis River in Granville Centre, N.S., on Monday.