Fillion, Trudeau show support for Sea Change Brewing Co. ALS initiative
An Edmonton brewery has launched a new beer to help raise money for Amyotrophic Lateral Sclerosis (ALS) and honour an advocate for the disease in the process.
Sea Change Brewing Co. started selling Adam’s Pale Ale on Thursday, pledging to donate a dollar from ever four-pack sold to the ALS Society of Alberta.
Adam Rombough was diagnosed with ALS in 2017 and spent the last months of his life fundraising money and promoting awareness for the disease. He died in May of 2018 at the age of 34.
Pete Nguyen, a partner with Sea Change Brewing Co., said Adam’s love of beer helped inspire the idea.
“Adam was just a huge beer fan," he told CTV News Edmonton. "That’s kind of how it sparked it. It was sort of a long shot just thinking what can we do together, and June was coming up fast so we thought we’d make a beer and push it as hard as we can, and it’s been a major success.”
The beer, featuring Adam’s smiling face on the can, is already selling quickly and not expected to last long. It is currently sold out at the Edmonton Sea Change Brewing Co. taproom but is still available at various liquor stores across Alberta.
“I’m imagining in the next little bit here, it’s going to be gone,” Nguyen said.
The brewery is also selling jersey style beer koozies and t-shirts with all of the money raised going the ALS Society of Alberta.
CELEBRITY SUPPORT
Adam’s Pale Ale garnered a lot of support from Edmontonians, politicians and celebrities using the hashtag #OneOnAdam.
Rains Maida, the lead singer of Our Lady Peace, Adam’s favourite band and the first concert he attended, tweeted his support for the initiative.
Prime Minister Justin Trudeau also sent a message of support, thanking the organizers and saying that Adam’s “fight with the disease and kindness towards others serves as an inspiration to our nation.”
Edmonton born actor Nathan Fillion also expressed his support via Instagram.
And Mayor Don Iveson is "enjoying a cold one" Friday afternoon to support ALS Society of Alberta.
Nguyen explained what the support meant to the staff and organizers.
“It’s an amazing feeling, just our team here alone, it kind of brought us together under a common goal other than just making and selling beer. So at the end of the day, we’re just a brewery but we’re using it as a way to try and make a difference at a local level.”
People can make a donation to the cause at www.alsab.ca/seachange, where they can also find a list of liquor stores stocking the beer.
June is ALS awareness month.
CTVNews.ca Top Stories
NEW From yearning for a change to cost of living, why some Canadians have left or may leave the country
For some immigrants, their dreams of permanently settling in Canada have taken an unexpected twist.
Here are the ultraprocessed foods you most need to avoid, according to a 30-year study
Studies have shown that ultraprocessed foods can have a detrimental impact on health. But 30 years of research show they don’t all have the same impact.
NEW Capital gains tax change 'shortsighted' and 'sows division' business groups tell Freeland
Forging ahead with increasing Canada's capital gains inclusion rate 'sows division,' and is a 'shortsighted' way to improve the deficit, business groups are warning Finance Minister Chrystia Freeland.
Ontario man frustrated after $3,500 paving job leaves driveway in shambles
An Ontario man considering having his driveway paved received a quote from a company for $7,000, but then, another paver in the neighbourhood knocked on his door and offered half that rate.
Defence attacks Stormy Daniels' credibility as she returns to the stand in Trump's hush money trial
Stormy Daniels will return to the witness stand Thursday in Donald Trump's hush money trial as the defence tries to undermine the credibility of the porn actor's salacious testimony about their alleged sexual encounter and the money she was paid to keep quiet.
With contactless screening tech, this Toronto startup hopes to catch breast cancer early — and save lives
Amid evidence of rising breast cancer rates among young women in Canada, one Toronto startup is offering a contactless and radiation-free device that can help doctors identify suspicious changes in breast tissue. The company, Linda Lifetech, says this can lead to earlier detection of breast cancer.
Tornadoes tear through southeastern U.S. as storms leave 3 dead
Forecasters warned a wave of dangerous storms in the U.S. could wash over parts of the South early Thursday, a day after severe weather with damaging tornadoes and large hail killed at least three people in the region.
Police handcuff man trying to enter Drake's Toronto mansion
Toronto police say a man was taken into custody outside Drake's Bridle Path mansion Wednesday afternoon after he tried to gain access to the residence.
What is whooping cough and should Canadians be concerned as Europe declares outbreak?
There is currently a whooping cough epidemic in Europe, with 10 times as many cases compared to the previous two years. While an outbreak has not been declared nationwide in Canada, whooping cough is regularly detected in the country.