'They're not thinking about hockey': Little appetite for first-ever summer world juniors tournament
The shadow of scandal hangs over the World Junior Championships set to start in Edmonton next week.
Last year's competition shared between Red Deer and Edmonton was shut down mid-event, with the players returning home after three games were forfeited in two days because of COVID-19 cases among players.
Despite the tournament starting Aug. 9 and being played at Rogers Place exclusively, United Cycle told CTV News Edmonton it still has plenty of merchandise on its shelves.
"I know as a kid growing up here. It's Dec. 26; it's Boxing Day. That's the kick-off to the World Juniors," said Kelly Hodgson, United Cycle operations manager.
Ticketmaster shows hundreds of tickets still available for several matches.
"There's a lot of things working against the tournament right now, whereas usually it's sold out and very successful financially," said Dan Mason, University of Alberta sports marketing professor.
"The World Juniors are a cultural institution at Christmas time," Mason added. "They've kind of evolved over the past 30 years or so to become this thing that people get into over the holiday break with their families."
"The fact that it's being held in the summer, I think, is the most critical issue that they're facing right now because people have their plans for summer, and they're not thinking about hockey."
The other major factor is the sexual assault allegations plaguing Hockey Canada. The national organization had its funding from the federal government, and corporate sponsors paused following sexual assault allegations involving eight members of the 2018 men's junior hockey team.
Those allegations came to light after it was reported that Hockey Canada paid out an undisclosed settlement to the complainant — who was seeking $3.55 million — after she sued the organization, the Canadian Hockey League, and the eight unnamed players.
Additionally, Hockey Canada confirmed it maintained a fund drawing on minor hockey membership fees to pay for uninsured liabilities, including misconduct claims. The national hockey organization says it will no longer use that fund to pay for claims over sexual assault allegations.
Locally, Explore Edmonton says it has "paused" promoting this year's championship event, despite the city playing host to the tournament.
"We continue to have discussions with Hockey Canada officials about their plans to address the need for change," said Traci Bednard, Explore Edmonton CEO, in a statement.
The organization still plans to perform an economic impact study after the tournament ends.
Typically, world junior events hosted in Canada were seen as a surefire investment by Hockey Canada and the International Ice Hockey Federation (IIHF), Mason said.
With an independent review of Hockey Canada's governance looming, Mason says ticket sales may be impacted.
"Obviously, there's going to be an impact on people who are disgruntled or affected by the issues facing Hockey Canada," he said. "We know that Hockey Canada is trying to address the issues from a systemic point of view and a case point of view, but obviously, we don't know if there's more things we could learn moving forward."
Still, there are some fans eager to watch the best junior hockey players in the world play in person.
"This is a hockey town," Hodgson added. "I know that when something hockey-related, especially something of this magnitude, happens here in our marketplace, I expect the interest to grow."
Action beings next Tuesday at noon, with Czechia and Slovakia opening Group A play. The United States and Germany open Group B later that evening at 8 p.m.
Canada's first puck drop will be at 4 p.m. Wednesday against Latvia.
With files from The Canadian Press
CTVNews.ca Top Stories
DEVELOPING Live updates as Stormy Daniels testifies at Trump hush money trial
Adult film star Stormy Daniels will take the stand a second time Thursday as former U.S. president Donald Trump’s hush money case continues in Manhattan. Follow live updates here.
BREAKING Sheldon Keefe out as head coach of Toronto Maple Leafs
The Toronto Maple Leafs have fired head coach Sheldon Keefe. The team made the announcement Thursday after the Original Six franchise lost to the Boston Bruins in seven games in the first round of the Stanley Cup playoffs.
Bank of Canada says financial system is stable, but risks remain
The Bank of Canada says the Canadian financial system is stable, but risks remain due to debt servicing costs among households and businesses and stretched valuations of financial assets.
Why these immigrants to Canada say they're thinking about leaving, or have already moved on
For some immigrants, their dreams of permanently settling in Canada have taken an unexpected twist.
Here are the ultraprocessed foods you most need to avoid, according to a 30-year study
Studies have shown that ultraprocessed foods can have a detrimental impact on health. But 30 years of research show they don’t all have the same impact.
Torchbearers in Marseille kick off the Olympic flame's journey across France
Torchbearers carried the Olympic flame through the streets of France's southern port city of Marseille on Thursday, a day after it arrived on a majestic three-mast ship for a welcoming ceremony.
Capital gains tax change 'shortsighted' and 'sows division' business groups tell Freeland
Forging ahead with increasing Canada's capital gains inclusion rate 'sows division,' and is a 'shortsighted' way to improve the deficit, business groups are warning Finance Minister Chrystia Freeland.
Court to hear about search for remains as Winnipeg murder trial enters second day
A courtroom in Winnipeg is expected to hear testimony today about the search for the remains of the four victims of Jeremy Skibicki.
Ontario man frustrated after $3,500 paving job leaves driveway in shambles
An Ontario man considering having his driveway paved received a quote from a company for $7,000, but then, another paver in the neighbourhood knocked on his door and offered half that rate.