Fillion, Trudeau show support for Sea Change Brewing Co. ALS initiative
An Edmonton brewery has launched a new beer to help raise money for Amyotrophic Lateral Sclerosis (ALS) and honour an advocate for the disease in the process.
Sea Change Brewing Co. started selling Adam’s Pale Ale on Thursday, pledging to donate a dollar from ever four-pack sold to the ALS Society of Alberta.
Adam Rombough was diagnosed with ALS in 2017 and spent the last months of his life fundraising money and promoting awareness for the disease. He died in May of 2018 at the age of 34.
Pete Nguyen, a partner with Sea Change Brewing Co., said Adam’s love of beer helped inspire the idea.
“Adam was just a huge beer fan," he told CTV News Edmonton. "That’s kind of how it sparked it. It was sort of a long shot just thinking what can we do together, and June was coming up fast so we thought we’d make a beer and push it as hard as we can, and it’s been a major success.”
The beer, featuring Adam’s smiling face on the can, is already selling quickly and not expected to last long. It is currently sold out at the Edmonton Sea Change Brewing Co. taproom but is still available at various liquor stores across Alberta.
“I’m imagining in the next little bit here, it’s going to be gone,” Nguyen said.
The brewery is also selling jersey style beer koozies and t-shirts with all of the money raised going the ALS Society of Alberta.
CELEBRITY SUPPORT
Adam’s Pale Ale garnered a lot of support from Edmontonians, politicians and celebrities using the hashtag #OneOnAdam.
Rains Maida, the lead singer of Our Lady Peace, Adam’s favourite band and the first concert he attended, tweeted his support for the initiative.
Prime Minister Justin Trudeau also sent a message of support, thanking the organizers and saying that Adam’s “fight with the disease and kindness towards others serves as an inspiration to our nation.”
Edmonton born actor Nathan Fillion also expressed his support via Instagram.
And Mayor Don Iveson is "enjoying a cold one" Friday afternoon to support ALS Society of Alberta.
Nguyen explained what the support meant to the staff and organizers.
“It’s an amazing feeling, just our team here alone, it kind of brought us together under a common goal other than just making and selling beer. So at the end of the day, we’re just a brewery but we’re using it as a way to try and make a difference at a local level.”
People can make a donation to the cause at www.alsab.ca/seachange, where they can also find a list of liquor stores stocking the beer.
June is ALS awareness month.
CTVNews.ca Top Stories
Indian envoy warns of 'big red line,' days after charges laid in Nijjar case
India's envoy to Canada insists relations between the two countries are positive overall, despite what he describes as 'a lot of noise.'
Stormy Daniels describes meeting Trump during occasionally graphic testimony in hush money trial
With Donald Trump sitting just feet away, Stormy Daniels testified Tuesday at the former president's hush money trial about a sexual encounter the porn actor says they had in 2006 that resulted in her being paid to keep silent during the presidential race 10 years later.
U.S. paused bomb shipment to Israel to signal concerns over Rafah invasion, official says
The U.S. paused a shipment of bombs to Israel last week over concerns that Israel was approaching a decision on launching a full-scale assault on the southern Gaza city of Rafah against the wishes of the U.S.
Former homicide detective explains how police will investigate shooting outside Drake's Bridle Path mansion
Footage from dozens of security cameras in the area of Drake’s Bridle Path mansion could be the key to identifying the suspect responsible for shooting and seriously injuring a security guard outside the rapper’s sprawling home early Tuesday morning, a former Toronto homicide detective says.
Northern Ont. woman makes 'eggstraordinary' find
A chicken farmer near Mattawa made an 'eggstraordinary' find Friday morning when she discovered one of her hens laid an egg close to three times the size of an average large chicken egg.
Susan Buckner, who played spirited cheerleader Patty Simcox in 'Grease,' dead at 72
Susan Buckner, best known for playing peppy Rydell High School cheerleader Patty Simcox in the 1978 classic movie musical 'Grease,' has died. She was 72.
Jeremy Skibicki has 'uphill battle' to prove he's not criminally responsible in Winnipeg killings: legal analysts
Accused killer Jeremy Skibicki could have a challenging time convincing a judge that he is not criminally responsible for the deaths of four Indigenous women, a legal analyst says.
Bye-bye bag fee: Calgary repeals single-use bylaw
A Calgary bylaw requiring businesses to charge a minimum bag fee and only provide single-use items when requested has officially been tossed.
Alcohol believed to be a factor in boating incident after 2 men die: N.S. RCMP
Two Nova Scotia men are dead after a boat they were travelling in sank in the Annapolis River in Granville Centre, N.S., on Monday.