Edmonton Elks games to be broadcast in Punjabi by My Radio 580
Local multilingual radio station My Radio 580 will broadcast the Edmonton Elks' home games, the club announced Thursday.
The first game broadcast by My Radio 580 will be the Elks' May 25 preseason match against the Saskatchewan Roughriders.
"As a club, we continue to look for ways to reach new fans who might not be familiar with the Edmonton Elks, or Canadian football. This is a great chance for us to build a love of football by bringing the game to new fans in their language," said Evan Daum, the Elks' vice president of marketing and fan engagement, in a statement.
"We're so excited to be able to bring a more global perspective to the CFL," the station's general manager, Gursharan Buttar, added.
"We have seen the growing desire of all newcomers to understand and connect with the Canadian world of sports, and we look forward to bringing more ethnic representation into mainstream sports coverage."
The club and radio station did not share the details of their mult-year radio rights agreement.
They teamed up in 2023 to put out the first Punjabi broadcast of a CFL game in July against the B.C. Lions.
More details about My Radio 580's broadcast team will be released in the coming weeks, officials said.
CTVNews.ca Top Stories
Ontario Provincial Police arrest 64 suspects in child sexual exploitation investigation
Ontario Provincial Police say 64 suspects are facing a combined 348 charges in connection with a series of child sexual exploitation investigations that spanned the province.
AstraZeneca says it will withdraw COVID-19 vaccine globally as demand dips
AstraZeneca said on Tuesday it had initiated the worldwide withdrawal of its COVID-19 vaccine due to a 'surplus of available updated vaccines' since the pandemic.
'Summer of discontent': Federal unions vow to fight new 3-day a week office mandate
Federal unions are launching legal challenges and encouraging public sector workers to file "tens of thousands" of grievances over the new mandate requiring federal workers to return to the office at least three days a week in the fall.
Toronto police seek suspect vehicle after security guard shot outside Drake's mansion
Toronto police are seeking help from the public as they continue to investigate a shooting that seriously injured a security guard outside rapper Drake's mansion.
'Ozempic babies': Reports of surprise pregnancies raise new questions about weight loss drugs
Numerous women have shared stories of 'Ozempic babies' on social media. But the joy some experience in discovering pregnancies may come with anxiety about the unknowns.
OPINION What King Charles' schedule being too 'full' to accommodate son suggests
Prince Harry, the Duke of Sussex, has made headlines with his recent arrival in the U.K., this time to celebrate all things Invictus. But upon the prince landing in the U.K., we have already had confirmation that King Charles III won't have time to see his youngest son during his brief visit.
Seafood, eat food: Calgary Stampede releases Midway menu
The Calgary Stampede has released its menu of sweet, salty and spicy treats available on the Midway for the Greatest Outdoor Show on Earth.
Boy Scouts of America is rebranding. Here's why they've changed their name
After more than a century, Boy Scouts of America is rebranding as Scouting America, another major shakeup for an organization that once proudly resisted change.
These snakes not only fake their own deaths, they use gory special effects to do it
Awards season may be over for human actors this year, but there’s no rest for some of nature’s most audacious thespians.