Edmonton Elks games to be broadcast in Punjabi by My Radio 580
Local multilingual radio station My Radio 580 will broadcast the Edmonton Elks' home games, the club announced Thursday.
The first game broadcast by My Radio 580 will be the Elks' May 25 preseason match against the Saskatchewan Roughriders.
"As a club, we continue to look for ways to reach new fans who might not be familiar with the Edmonton Elks, or Canadian football. This is a great chance for us to build a love of football by bringing the game to new fans in their language," said Evan Daum, the Elks' vice president of marketing and fan engagement, in a statement.
"We're so excited to be able to bring a more global perspective to the CFL," the station's general manager, Gursharan Buttar, added.
"We have seen the growing desire of all newcomers to understand and connect with the Canadian world of sports, and we look forward to bringing more ethnic representation into mainstream sports coverage."
The club and radio station did not share the details of their mult-year radio rights agreement.
They teamed up in 2023 to put out the first Punjabi broadcast of a CFL game in July against the B.C. Lions.
More details about My Radio 580's broadcast team will be released in the coming weeks, officials said.
CTVNews.ca Top Stories
DEVELOPING Slovakia's populist prime minister shot in assassination attempt, shocking Europe before elections
The Slovak defence minister says doctors are fighting for the life of the country's prime minister, who was shot multiple times after a political event Wednesday afternoon.
Transport Canada's UFO 'lead' planned to meet with U.S. intel officials, called info requests a 'wild goose chase'
Canada's transportation department had a UFO 'lead' who tried to 'quell' media interest and planned to meet with U.S. intelligence officials.
'Very expensive lunch': Sask. driver handed a cell phone ticket for using points app in McDonald's drive-thru
A warning from a Saskatoon driver about using your fast-food app while in the drive-thru line — a trip to get some free lunch cost him a lot more than he bargained for.
'The Fly' has become notorious in France after a brazen escape. What's his criminal history?
A prisoner nicknamed “The Fly” has become notorious in France overnight after a daring and bloody escape from a prison convoy in Normandy that left two guards dead.
BREAKING Ontario's 'Crypto King' Aiden Pleterski arrested
Aiden Pleterski, the self-proclaimed 'crypto king' from Whitby, Ont., has been arrested in Durham Region after allegedly running a Ponzi scheme worth more than $40 million.
BREAKING Barge hits a bridge in Texas, damaging the structure and causing an oil spill
A barge slammed into a bridge pillar in Galveston, Texas, on Wednesday, spilling oil into surrounding waters and closing the only road to a smaller and separate island that is home to a university, officials said. There were no immediate reports of injuries.
Person responsible for 1996 drugging of 'Titanic' crew likely not a local: Halifax police
Halifax Regional Police believe a non-resident could be responsible for the infamous drugging of numerous crew members of the 'Titanic' movie with a hallucinogenic in 1996.
Latest updates on the biggest wildfires burning in Canada
Thousands of people in Western Canada remain displaced from their homes as wildfires threaten their communities, triggering evacuation orders and alerts.
OPINION If you think you can’t focus for long, you’re right: Sandee LaMotte
Regaining your focus requires you to be mindful of how you are using technology -- a daunting task if you consider the average American spends at least 10 hours a day on screens.