A group opposed to the construction of the over head lines that will travel along the eastern edge of the Capital Region, has purchased radio ads and created a website to try and sway public opinion against the government's plans.
The group, Responsible Electricity Transmission for Albertans, or RETA says that if the Heartland project goes ahead the Colchester School in Strathcona County will be closed.
The radio ads feature the voice of a child pleading with Premier Redford not to build the Heartland lines.
"Mrs Redford, please don't build those power lines," The voice in the ad is heard saying. "Those power lines are going to force my school to close".
The ad goes on to ask listeners to visit the groups website for information, and explains why they think it will be dangerous for area residents.
Garnett Genuis with RETA said purchasing advertising is a drastic step but the group needed to do something to get the government's attention.
"Taking out an ad campaign is a significant step but it's a necessary step because all the steps we've tried up to this point haven't got the government to change [it's] course," Genuis said.
Strathcona MLA Dave Quest said he supports locals request's to have the lines buried underground, but he does not support the message of the radio ads, pointing out that it is the school boards decision to close Colchester School.
"Frankly I think [it's] unfortunate because its not the premier that's closing the school, Elk Island is committed to keeping the school open as long as there is full enrollment," Quest said.
There are 185 students enrolled at Colchester, school officials have already stated that if the Heartland project goes ahead the school will be closed.
The government has given approval for the project and construction is planned to start in 2013, however the approval is currently being appealed.
With files from Susan Amerongen
