Downtown businesses welcome the holiday and Christmas shoppers
The lights are on after the Downtown Holiday Light Up on Rice Howard Way.
The annual holiday event was moved from Churchill Square this year, something the Downtown Business Association (DBA) has said is to increase foot traffic for local businesses in the area that have been hurt over the last two years by the pandemic.
“So great to have those extra people around. People are excited. They come downtown. So this event is amazing,” said Elisa Zenari of Dalla Tavola Zenari. “We couldn't have asked for a better event.”
The city and the DBA received public backlash after the changes were announced in November, including the lack of a giant Christmas tree, which has been a Churchill staple in past years.
Those who attended said the changes didn’t dampen their Christmas spirit.
“It’s awesome,” one woman told CTV News Edmonton. “It’s a really great way to get the community together, get outside, see what’s outside in Edmonton when it’s cold out here. So a wonderful experience so far.”
“As Edmontonians, if we want to have an amazing downtown we all have to put in our effort to make it that way. It’s a group effort,” said another.
“There’s so much joy in exploring local businesses, local makers…just being together with friends and family. So that’s the kind of stuff we’re featuring here,” said Puneeta McBryan of the DBA.
The move is one of several initiatives the DBA is taking to try and support local downtown businesses.
The organization unveiled two alleyways earlier this week to try and attract more visitors to the core, with murals and improved lighting.
A Downtown Shop Local gift card promotion was also launched, with the first 800 gift cards bought online getting an extra $25 gift card from the DBA.
With files from CTV News Edmonton's Jessica Robb.
CTVNews.ca Top Stories
![](https://www.ctvnews.ca/polopoly_fs/1.6979388.1722030190!/httpImage/image.jpg_gen/derivatives/landscape_800/image.jpg)
Celine Dion delivers stirring comeback performance at Paris Olympics opening ceremony
Against the rainy Paris night sky, Celine Dion staged the comeback of her career with a powerful performance from the Eiffel Tower to open the Olympic Games.
Jasper wildfire: 'Several weeks' before residents can return, premier says
Premier Danielle Smith said Friday afternoon in Hinton while weather conditions are cooler, the Jasper fire is still considered out of control and that Jasper residents can expect to be away from their homes 'for several weeks.'
Missing 3-year-old boy found dead in creek in Mississauga, Ont.: police
A three-year-old boy has been found dead a day after he went missing in a park in Mississauga, Ont., Peel police say.
Irish museum pulls Sinead O'Connor waxwork after just one day due to backlash
An Irish museum will withdraw a waxwork of singer-songwriter Sinéad O'Connor just one day after installing it, following a backlash from her family and the public, it told CNN in a statement on Friday.
Winnipeg senior's account overdrawn for $146,000 water bill
A Winnipeg senior is getting soaked with a six-figure water bill.
FBI says Trump was indeed struck by bullet during assassination attempt
Nearly two weeks after Donald Trump’s near assassination, the FBI confirmed Friday that it was indeed a bullet that struck the former president’s ear, moving to clear up conflicting accounts about what caused the former U.S. president’s injuries after a gunman opened fire at a Pennsylvania rally.
Driver charged after flashing high beams at approaching police
Orillia OPP arrested and charged a driver with impaired driving after flashing their high beams.
Turpel-Lafond won't sue CBC over Cree heritage report that took 'heavy toll': lawyer
The lawyer for a former judge whose claims to be Cree were questioned in a CBC investigation says his client is not considering legal action against the broadcaster after the Law Society of British Columbia this week backed her claims of Indigenous heritage.
Major Canadian bank experiences direct deposit outage on payday
Scotiabank says it has fixed a technical issue that impacted direct deposits on Friday morning.