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Campaign launched to focus on alcohol-facilitated sexual assaults
Edmonton police and SAVE (Sexual Assault Voices of Edmonton) are launching a new marketing campaign they hope will get people talking. The "Don't be that Guy" campaign focuses on the issue of alcohol-facilitated sexual assaults in our city.
Recently, police reported that has been an increase in alcohol-facilitated sexual assaults.
"A person that is drunk or passed out cannot give consent," said Supt. Danielle Campbell with the Edmonton Police Service. "Sex without consent is sexual assault."
The "Don't be that Guy" campaign will be aimed at the offender, and not the victim.
"We need to educate young men that sex without consent is not only highly inappropriate but it is against the law," said Karen Smith, the executive director of the Sexual Assault Centre.
Advertisements that use some strong language and detailed images will be posted above urinals in the Edmonton bar districts, at LRT stations, and print ads will be seen in the University of Alberta and Grant MacEwan University newspapers as well as entertainment magazines like SEE and VUE.
The ads will target a specific audience of males between the ages of 18 to 24. And for some at the University of Alberta the message hits home.
"Probably the most effective part is this right here - Don't be That Guy. Because every guy, kinda...they think that way, especially when they've had a couple beers," said University of Alberta student Tony Travanut.
The campaign begins Monday and runs through until January 27, 2011.
SAVE group members include the Sexual Assault Centre of Edmonton, the Edmonton Police Service, the University of Alberta Sexual Assault Centre, Saffron Centre of Sherwood Park, Convenant Health Prevention of Alcohol Related Trauma in Youth (PARTY Program), Responsible Hospitality Edmonton, Red Cross, Prostitution Awareness and Action Foundation of Edmonton (PAAFE), University of Alberta Women's Studies, and community advocates.
With files from Jessica Earle