An Alberta man is hoping to walk nearly 300 kilometres in high heels to raise awareness about family violence.

Curtis Hargrove began his venture in Cold Lake over the weekend as part of the YWCA’s Walk a Mile in Her Shoes campaign.

His plan is to walk 30 kilometres each day until he reaches Edmonton.

YWCA Director of Communications Amber Niemeier said she was impressed at Hargrove’s commitment.

“It is wonderful to see men embracing that they are part of the solution against family violence,” Niemeier said.

Hargrove has been tracking his progress on his Facebook account, including videos detailing his experience.

“This is probably going to be the hardest challenge I’ve ever taken in my life,” he said in one clip.

Hargrove was hoping to raise $25,000 for the YWCA, one-quarter of their $100,000 goal for this year.  

“That will help us pay for our violence prevention and recovery programs at the YWCA, like our counseling centre and our Growing Empowerment programs to try and build strong women and healthy leaders,” Niemeier explained.

He intends to wrap up his journey at the main YWCA event at Churchill Square on September 10.

Something Niemeier said she hoped to see him accomplish.

“We hope to see Curtis stroll on in there, foot sore, but triumphant the day of the event.”

With files from Amanda Anderson