Family members are identifying the third victim of Friday's fatal plane crash near Sundre as James Dubarry of Edmonton. Dubarry, a father of a nine-year-old boy, is being remembered as a loving father and a caring husband who loved flying.

"His passion since 17 was flying and you could see it in his face, what he loved, and that was flying," said Dubarry's brother-in-law Nemar Fayad.

The 42-year-old is being remembered as a man who lived his dreams and truly loved his family.

"When I think of James, there's only one word I can describe him in, it's gentleman," said Fayad.

Dubarry's wife says their family has received a lot of support during this difficult time.

Steve Brosseau of Spruce Grove was also killed Friday. An e-mail was sent out to employees of a local supply company revealing the man's death on Saturday.

According to SMS Equipment Ltd., Brosseau had worked in various sales positions with the company since 1994 and served as the General Manager of sales for mining equipment since 2001.

An RCMP-issued press release stated a Cirrus model SR-22 went down around 1:30 p.m.

The aircraft's owner, 51-year-old Charles Matson of Calgary, also died in the incident. Matson was a former part-owner of the WHL Hitmen team.

Theo Fleury was a close friend. He issued a statement to CTV, describing Matson as "a tremendous family man" who had "deep faith" and says it feels like he's lost a brother.

Investigators reveal the plane was about to be sold and was on a test-run for a prospective buyer when it went down. It's believed Brosseau was going to purchase the aircraft from Matson.

"I think the deal was just about 100 per cent done," said Fayad.

The Canada Transportation Safety Board is conducting an investigation into the cause of the crash, which happened about 30 minutes after takeoff and left no survivors.

Data is now being recovered from on-board instruments.

"We do have one of those units. We're hoping that we're going be able to get some information off that," said John Lee with the Canada Transportation Safety Board.

Investigators have yet to determine who was in the pilot's seat. Dubarry and Matson were both pilots and Brosseau was learning to fly.

There is no timeline for the investigation, but a report is expected to be released once it's complete.

With files from Bill Fortier